One of the hardest questions I'm asked is some variation of "I have an extra $10,000 to invest and want to know the best place to invest it." The investment part is relatively straightforward. The hard part is making the boring answer I provide seem appealing.
Various external sources prod us to expect out-sized investment results, whether it's financial industry advertising or stories from friends of high returns with minimal risk. (It doesn't exist.) Thus it's not unusual for people to seek the investment equivalent of a home run. Advisors are not always popular when they recommend playing "small ball" instead.
Carl Richards, an advisor/author, describes a small ball strategy as one that "doesn't focus on rare, showy and hard-to-predict events, but on making small, relatively easy-to-repeat moves that compound into positive results over time."